Wassp

Programmatic advertising for South African brands.

Wassp is a digital marketing agency in Bedfordview, Gauteng. We buy and manage programmatic advertising on local news sites and trusted publishers for South African businesses.

Programmatic tips for South African businesses

Choose brand-safe sites

Show your ads next to trusted content. Brand safety protects your reputation.

Target audiences, not just sites

Reach people by interest and behaviour, then refine using the results.

Common questions

What is programmatic advertising?

Programmatic advertising buys ad space across many websites and apps automatically. It lets you reach the right audience at scale.

How is programmatic different from paid social?

Paid social runs inside platforms such as Facebook and TikTok. Programmatic places ads across the wider web and apps, so it reaches people beyond those platforms.

Are my ads shown on brand-safe sites?

We choose placements carefully and can block sites that do not suit your brand. No platform can promise zero risk, so we check where your ads appear and report on it.

Where your ads appear

Local news sitesA network of 59 local news sites reaching about 5 million people.
Social postsBoosted posts to pages with over 2.8 million followers.
Newsletter bannersOwn the inbox of opted-in readers.
Page takeovers100% of the ads on a page for 24 hours.
1%Click-through rate
What we do
Audiences
Who sees your ads, and why.
What we do
Placement
Brand-safe sites and formats.
What we do
Optimisation
Tested and tuned each week.
What we do
Reporting
Clear numbers, on a regular schedule.

How we work

01We set goals and pick audiences
02We choose placements and formats
03We launch and optimise the campaign
04We report and improve every month
Shoppers walking through a modern mall with large digital screens on the walls
Pairs well withPaid search → Part ofPaid media →
Ready to talk about programmatic?
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