Meta Ads Benchmarks From Real SA Spend
Real Meta benchmarks from 90 days of SA advertising on selected accounts: link CTR, ROAS, reach and what the ranges mean for your budget.
Case studyHow a Client Grew Sales by 40 Percent
In 90 days a client's traffic campaigns grew sales 40 percent, leads 17 percent and Instagram purchases 16 percent. Here is the story behind it.
Case studyClick vs View Conversions on Meta
More view-attributed purchases than click purchases in our 90 day data. What 7-day click and 1-day view really mean for your Meta reports.
Case studyFacebook vs Instagram Ads: The Data
83.7 percent of placement spend went to Facebook in our 90 day Meta data. Where the leads, sales and WhatsApp conversations really came from.
Case studyWhy Cost Per Result Can Mislead You
A traffic campaign judged on purchases always looks like a failure. Real Meta objective data shows why cost per result needs its objective.
Case studyScoring Ad Creative Before You Spend
We scored 298 Meta ads in 90 days. Scores ran from 0.00 to 593, and format alone did not decide them. What creative scoring shows you first.