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Plain-English marketing news, platform updates and how-to advice from the team at Wassp, a digital marketing agency in Bedfordview, Gauteng.

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Digital Trends

Digital 2027: What SA Businesses Must Know

Digital 2027 shows a digital world that is bigger but harder to win. Global internet users reached 6.15 billion, generative AI users jumped 57.2

2 November 2026 ↗
Paid Media

Google Ads Budget for SA Businesses 2026

Most South African businesses should start Google Ads with R5,000 to R10,000 a month in ad spend, plus management if an agency runs it. In 2026,

30 October 2026 ↗
Paid Media

Google Ads vs Meta Ads for SA Businesses

Google Ads is better when people are already searching for what you sell, because it captures existing demand. Meta Ads, on Facebook and Instagra

21 October 2026 ↗
Seria Analytics

Why Ad Reports Lie About Conversions

Google and Meta reports can overstate your results because each platform claims credit for conversions it only helped with, counts low quality ac

14 October 2026 ↗
Content / SEO

Traffic but No Enquiries? How to Fix It

A website gets traffic but no enquiries when visitors cannot quickly see what you do, who it is for, why they should trust you and what to do nex

7 October 2026 ↗
Web

Website Cost in South Africa in 2026

In South Africa in 2026, a one-page or landing-page website typically costs R3,000 to R8,000, a basic professional business website costs R8,000

30 September 2026 ↗
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