Paid media management for South African brands. - paid media management south

Paid media management for South African brands.

Wassp is a digital marketing agency in Bedfordview, Gauteng. We manage paid search, paid social and programmatic advertising for South African businesses, from Google Ads to Facebook, Instagram and local news sites.

Paid media tips for South African businesses

Match the channel to the goal

Use paid search to capture demand. Use paid social to create it.

Track every rand of ad spend

Set up conversion tracking so you can see which campaigns bring in sales.

Common questions

How much should I spend on paid media?

Start with what you can afford to test and learn from. We recommend a budget based on your goals and then adjust it as results come in.

How long until I see results?

Ads can bring traffic within days. It usually takes a few weeks of testing before performance settles, so we review and improve as we go.

Do you manage Google Ads and Meta Ads?

Yes. We manage Google Ads and Meta Ads, which covers Facebook and Instagram. We also run TikTok and LinkedIn ads.

What we run

Paid searchBe there when people search for what you sell.See paid search →
Paid socialReach the right people on the platforms they use.See paid social →
ProgrammaticPut your brand on trusted local news sites.See programmatic →
Return on ad spendCurrent average
Google8.35×
Meta5.52×
TikTok4.31×
R53m+Google and Meta ad spend managed
1,400+Google Ads campaigns
Set targets
Agree what a good result looks like.
Build and launch
Set up campaigns and tracking.
Measure
Track results against the targets.
Improve
Shift spend to what works.

Paid media results

Times our ads were shown2.8 billion+
Clicks on our ads100 million+
Click-through rate3.5%
A smiling shop owner at her laptop with parcels ready to ship
Ready to talk about your paid media?
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