Earned media and PR for South African brands. - earned media pr south

Earned media and PR for South African brands.

Wassp is a digital marketing agency in Bedfordview, Gauteng. We win press coverage, links, creator partnerships and reviews for South African businesses.

Earned media tips for South African businesses

Pitch a real story, not a product

Journalists want news, data or a human angle. Lead with what is new.

Build a list of the right outlets

Pick a few outlets your customers read. Know each editor before you pitch.

Common questions

What is earned media?

Earned media is coverage you win rather than pay for. That includes press stories, links from other sites, reviews and creator mentions.

How long does PR take to show results?

Usually a few months. Pitching, follow-ups and publishing all take time. Coverage tends to build as relationships with outlets grow.

Can you guarantee press coverage?

No. Editors decide what they publish, so nobody honest can promise it. We pitch strong stories to the right outlets and report on what we win.

How we earn attention

Press and PRStories placed in news sites, magazines and trade media.
Digital PR and linksCoverage that links back and lifts your search rankings.
Influencers and creatorsReal voices that share your brand.
Reviews and reputationBuild trust with honest reviews.
5–10%Media mentions won
What we do
Research
Find the right outlets and voices.
What we do
Pitching
Stories journalists want to cover.
What we do
Content
Releases, quotes and assets.
What we do
Reporting
Coverage tracked, clearly shown.

How we work

01We research outlets and audiences
02We craft stories and pitch them
03We follow up and secure coverage
04We report on mentions and links
A business owner being interviewed by a journalist in a modern workspace
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