Paid search management for South African brands.

Wassp is a digital marketing agency in Bedfordview, Gauteng. We plan, build and manage Google Ads and paid search campaigns for South African businesses.

Paid search tips for South African businesses

Bid on searches that show buying intent

Target phrases like buy, price or near me. They bring people who are ready to act.

Add negative keywords early

Block searches that don't fit your business, so your Google Ads budget reaches real prospects.

Common questions

How much does Google Ads cost in South Africa?

You set the budget, and you pay Google directly for the clicks. We advise a starting figure based on your market and goals, then show you where it goes.

How long does paid search take to work?

Ads can start bringing clicks within days. It usually takes a few weeks to learn what works and tighten the results.

What is the difference between paid search and SEO?

Paid search ads appear at the top of Google as soon as they are running, and you pay per click. SEO earns free listings, but it takes longer to build. Many businesses use both.