Paid social advertising for South African brands. - paid social advertising south

Paid social advertising for South African brands.

Wassp is a digital marketing agency in Bedfordview, Gauteng. We plan, build and manage paid social media advertising on Facebook, Instagram, TikTok and LinkedIn for South African businesses.

Paid social advertising tips for South African businesses

Set one clear goal for your social ads

Choose sales, leads or brand awareness before you launch. Every Facebook, Instagram or TikTok ad should work toward that one goal.

Track conversions before you spend

Install the Meta Pixel and TikTok Pixel and set up conversion tracking. Then you can see which ads bring in sales and enquiries.

Common questions

Which social platform is best for my business?

It depends on where your customers are. We look at your audience and goals first, then recommend the platforms worth paying for.

Do you make the ads as well as run them?

Yes. We plan the campaigns, write the copy, prepare the creative and manage the ads. You approve before anything goes live.

How do you measure paid social results?

We track clicks, leads and sales against your spend. We report in plain English, and we flag what we would change.

Where we advertise

Facebook logoInstagram logo
Facebook and InstagramWide reach and detailed audience targeting.
TikTok logo
TikTokShort video that reaches new audiences.
LinkedIn logo
LinkedInReach decision-makers.
SeriaChatTurn ad clicks into WhatsApp chats.
Return on ad spendCurrent average
Meta5.52×
TikTok4.31×
What we do
Audiences
Who sees your ads, and why.
What we do
Creative
Ads built for each platform.
What we do
Testing
Try ideas, keep what works.
What we do
Reporting
Clear numbers, on a regular schedule.

Paid social results

Meta ad spend managedR29 million+
Times our ads were shown2 billion+
Clicks on our ads78 million+
Average click-through rate3.7%
A young man smiling at his phone on a busy Johannesburg street
Pairs well withPaid search → Part ofPaid media →
Ready to talk about paid social?
Book a call